Tessera Digital can turn streams of anonymous data into sharp marketing insights.
Our multi-channel data sources and proprietary algorithms are capable of identifying new
market opportunities and revenue streams that would otherwise have been impossible to
uncover. In addition, our specialized approach is ideal for strategic marketing and branding
companies seeking tailor-made solutions on a campaign-by-campaign basis.
The digital advertising market is in the midst of a large-scale consolidation. In a globalizing world, this means that,
increasingly, services in the market are being geared towards global markets. A firm interested in accurate insights at the
local level is often-times forced to rely on watered-down global trends or extrapolations of nearby markets. Tessera
understands that, at the end of the day, we are all locals. In this spirit, we have developed a range of products that provide
our customers with insights at local resolution and with global scale. By working hand in hand with local
We aim to provide a product that is both global in scale and local in resolution. While simply aggregating traffic from
global hubs is enough to provide macro-level market insights, it lacks the resolution necessary for retailers aiming to
execute truly effective local and regional campaigns. We here at Tessera Digital have decided to cast as wide a net as
possible, including intensive work at the local and regional levels. This allows us to deliver truly accurate market insights at
scale, without losing sight of the finer points associated with individual markets.